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Focalpoint Optics is a family owned independent optics business dedicated to its customers. Tony & Enid Murphy established a part-time business from a bungalow in Comberbach in 1972 and word soon spread through the birding community that two very experienced birders who knew optics could not only give great unbiased advice on optics buy also supply them! In 1982 the decision was taken to establish Focalpoint Optics as a full-time retail establishment. 

Over the following years, the reputation of Focalpoint optics grew and so did the number of customers. 

The decision was made to move from the bungalow into a small converted barn in Higher Whitley to allow the business to grow. 

In 1995 Tony & Enid retired and the reins of Focalpoint were handed over to Yvonne and family to continue the Focalpoint business.

The business has continued to flourish and has grown under the guidance of Yvonne aka The Optics Girl.

In 2017 the decision was made to relocate to a more accessible and larger showroom in Antrobus to allow Focalpoint to continue to meet it's customer's needs and allow Focalpoint to thrive for the next 50 years plus.

We pride ourselves on our friendly, unbiased advice and on our wide range of specialist equipment from telescopes, binoculars, tripods, outdoor clothing, and accessories.

We are situated in Antrobus Cheshire only 10 minutes from Marbury Country Park. 

Visitors to our showroom will be impressed with the excellent viewing available, (we even have a lake), however, if you are unable to call in, Our website contains lots of useful information & features and online ordering that's quick, easy, safe & secure.

It is important that you choose the correct equipment to suit your personal requirements and this is the key philosophy behind the Focalpoint way of selling optics and associated products.

If you call in, you will be able to compare as many different model options as you like in peace and quiet. We have no pushy commission-led salespeople at Focalpoint. 

All involved at Focalpoint are birdwatchers of varying abilities. Paul (The Doc) is a top birder and known locally for his bird watching abilities in the field, Yvonne is an enthusiastic birdwatcher and nature lover and loves to be out and about when work & family allow.

We do not sell own branded or "grey" products because of the problems that can arise should anything go wrong. We do not "grey" import products directly for the same reason.

Our online store offers next day delivery in the UK, and we operate a FREE call-back service should you need it.

We will also deal match if you find a genuinely better offer from a reputable official UK optics dealer.


We welcome part exchange and also offer commission sales on quality used equipment for customers, we also undertake repairs of optical equipment.

Why not call or email us now and let us quote for an equipment package to suit your personal needs!

  • Focalpoint respects your privacy and is committed to protecting it.

  • You can visit the Focalpoint web site without revealing any personal information about yourself.

  • If you do submit personal information by completing forms or logging in, you can be assured that we will use your personal information only to support you're continuing relationship with Focalpoint.

  • We have provided this Privacy Policy statement to help you understand how we collect, use and protect your information when you visit our web site.

  • We wish to help you make informed decisions, so please take a few moments to read the content below and understand how we may use your personal information.

Personal Information

  • In general, you can visit our web site without telling us who you are and without giving any personal information about yourself. However, we may collect your personal information when you request product information or fill in a form or log in.

  • The type of personal information we may collect include your name, address and e-mail address. If you provide us with this information it will be used in support of the intended purposes at the time of collection.

  • You acknowledge that by providing data to us, you agree to the processing of your data in accordance with this Privacy Policy Statement, however you can contact us at anytime to have your details removed from lists & data bases used by us, or to update your information or to tell us how you would like to receive information about our products & services.

  • Please note that Focalpoint does not sell, rent or pass your personal information to others. Focalpoint may be obliged to disclose your personal information to meet any legal or regulatory requirements or obligations in accordance with applicable law.

GDPR. Your right to access & right to be forgotten are important to us and if you wish to know what information is held by our database or you wish to be forgotten then please use the contact us form to request the option you require.

Additional we use cookies on our website and should you wish to know what cookies we use then you can use the tools in the Chrome browser to view them or you can use the contact us form to request an up to date list from us.

Changes to this policy - If there are updates to the Focalpoint Privacy Policy, we will post those changes and update the revision date in this document. May 2018.

Checkout & Pricing
  • Focalpoint reserves the right not to fulfill orders for the following reasons.

  • When a product has been priced in error. (Rare but not impossible)

  • When incorrect shipping is selected. (Rare)

  • Should we suspect a fraudulent transaction?

  • In situations when software glitches! (Never happened yet)


In all the above situations we will contact you immediately with a solution to

the problem or a full & immediate refund.

  • Credit / Debit Cards  (Showroom & online)

  • PAYPAL (online)

  • Cash (Showroom Only)

  • Bank Transfer (call the Showroom on 01925 730399)

  • Finance (call the Showroom on 01925 730399)

  • Offline Payments (Mail order by phone or in person)

  • Apple Pay (Comming soon)

  • Amazon Pay (Comming Soon)

Payment Methods
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